🔗 Share this article

TikTok is introducing a new feature that enables them to cut down on the volume of AI-created content appearing in their streams. This initiative comes as the company revealed that it currently hosts over 1 bn AI videos.

Testing and Rollout

The update is undergoing trials over the coming weeks before a widespread rollout. This advancement aligns with a rise in content created by AI, fueled by recent AI video creators.

The Broader AI Trend

It has been noted that approximately one in 10 of the most rapidly expanding channels on a competing service exclusively feature AI-generated videos. A considerable share of this output is deemed mass-produced AI material, a phrase for poor-quality, mass-produced content that is typically illogical or dreamlike.

“We know from our community that many people appreciate content produced via AI tools, ranging from computer-generated images to educational videos, and we intend to offer the community the option to adjust the amount of that, depending on their own preferences,” said a company executive.

Scale of AI Content

The platform shared that there are currently 1.3 billion videos on its service labeled as artificially created. Collectively, more than 100 m media items are added to the app daily, making AI-generated material a relatively small portion of its complete catalog.

User Control Features

Users will be capable of decrease or raise the amount of artificial media they watch by opening the topic control feature in the app and choosing “AI-generated content”. Further subjects that are already be controlled under the setting cover politics, clothing, beauty, and choreography.

Platform Guidelines

TikTok’s guidelines oblige content makers to tag lifelike artificially created content, and it prohibits harmful AI impersonations of public figures or emergencies. Any realistic artificial content that is not labeled can be deleted under its community policies.

Additionally, the service will from now on add an “AI-made” tag to content created with its proprietary AI systems, or detected by an cross-platform project for spotting artificial media. This step is intended to stop users from seeking to bypass the disclosure requirement.

Responsible AI Funding

TikTok is additionally introducing a $2m educational fund for professionals and groups to develop informative material about responsible artificial intelligence. This program will support non-profit groups specializing in educating coding and technology.

Platform Protection

The video-sharing app has justified its safety measures, amid controversy over plans to lay off a large number of review team members in the UK. The company is planning to cut a significant number of roles in its user protection department in its British office, with trade unions and internet security professionals raising concerns that humans are being replaced by machine-led review.

A company official stated that people-led review would still have a role, but artificial intelligence can shield workers by eliminating the most harmful content before it gets reviewed by people. TikTok reported a notable drop in shocking and graphic content reviewed by human moderators over the previous year due to reliance on its automated systems.

It is vital to combine people and machines to maintain a secure environment,” the executive stated. “We’ll have humans as part of that process, but we additionally believe it’s very important to minimize viewing of harmful content as rapidly, which is why a extensive automated help is proving valuable process content quickly.”