Wolff Set to Divest Stake Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has guided the Mercedes team to record-breaking success in F1

Toto Wolff is engaged in final negotiations to offload a portion of his ownership stake in the Mercedes F1 outfit.

This transaction estimates Mercedes at £4.6bn – a record for an F1 team – following McLaren was appraised at £3.5bn in an adjustment to corporate structure in September.

The Austrian executive, who owns one-third of the Mercedes F1 operation, plans to divest a shareholding approximately five percent.

The 53-year-old would stay on as team principal and chief executive officer should the deal proceed.

Ownership Structure

Remaining partners in the team are Mercedes and industrial group Ineos, who each also own a third of the enterprise.

A Mercedes spokesperson said: "We are providing no comment on the matter. The management structure of the team will remain unaltered, and each shareholder are fully committed to the ongoing success of the brand in F1."

Valuation Increase

This arrangement signifies a substantial rise in value of the Mercedes team since Ineos Group acquired its share for £208m in 2022.

This surge reflects the expansion in market values of Formula 1 outfits in the past few years as a consequence of the growing popularity of the sport around the world.

This was also seen in the box-office performance of the Formula 1 film featuring Brad Pitt, which was released in summer 2023 and has grossed more than $630 million (£458 million) at cinemas worldwide.

The film represents Pitt's most successful film and the most successful sports movie ever released.

Present Performance

Mercedes are second in the team standings, behind McLaren, with three races left in the current championship.

Their lead driver George Russell has secured victory in 2 of the 21 races this year and is in fourth place in the individual standings behind McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

The team won a unprecedented eight consecutive constructors' championships and seven driver championships, six won by Lewis Hamilton and one by Nico Rosberg, between 2014 to 2021.

Richard Li
Richard Li

Lena is a freelance writer and design enthusiast based in Amsterdam, exploring the intersection of art and technology.